Elevate Youth Club

Elevate is a youth empowerment programme, designed to support and equip young people with the resources they need to succeed. It provides them with the tools to master their craft, upgrade their hustle, control their destiny, and unleash their potential!


About Elevate

Elevate provides young Zimbabweans between the ages of 16-34 with entrepreneurship training, mentorship, access to summits, and more. The programme is divided in four pillars that are all designed to elevate young people’s lives.

The Elevate Pillars

  • Mix N Match: Access to personalised services to keep subscribers connected and more.
  • Spin N Shuffle: Access to sports and entertainment competitions and more.
  • Rise N Shine: Access to job opportunities and access to skills workshops and more.
  • Learn N Grown: Access to mentorships programmes, boot camps and more.

What We Did

C2 was tasked with creating and launching a new, exciting youth empowerment brand. This included all branding, from name and logo establishment and identity, to designing and developing an ever-evolving interactive website reflecting the different pillar identities. This includes online application and e-learning platform, mentorship profiles and training platform, games, entertainment, and more. Additionally, C2 is producing ongoing creative for outdoor, for print, for vehicle branding, and social media - including gifs and explainer videos.

Visitors to the vibrant website have instant access to Elevate information and Elevate subscribers can log-in to check their account. In addition, prospective Elevate Virtual Agents can do online learning and examinations to complete their training to qualify as an agent.

The Elevate website has cool games for all its members. All they need to do is to select the game that they would like to play, log into their account, redeem their points and start playing the games. A leaderboard is updated weekly along with the games and whoever is at the top of the leaderboard reigns supreme.


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