The Life Less Serious website follows Chuck on his adventures around Australia while encouraging people to enjoy lollipops while enjoying life.
The site features extensive integration with Facebook in order to leverage the 57,000+ fans that Chuck has on the social networking website. Users can login to the site using their Facebook login and post comments, ?like? photos and videos and share entries with their friends.
All activity on the Life Less Serious site can be viewed via a custom stream from Facebook so that users can see what their friends have been up to on the site.